博士論文

消費者の意思決定とクチコミの影響のメカニズム

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消費者の意思決定とクチコミの影響のメカニズム

Call No. (NDL)
UT51-96-Q488
Bibliographic ID of National Diet Library
000000300601
Persistent ID (NDL)
info:ndljp/pid/3115410
Material type
博士論文
Author
浜岡豊 [著]
Publisher
-
Publication date
-
Material Format
Paper・Digital
Capacity, size, etc.
-
Name of awarding university/degree
東京大学,博士 (学術)
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博士論文

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Table of Contents

  • 目次

    p1

  • はじめに

    p1

  • 第I章 消費者間の相互作用

    p3

  • 1 製品の普及と消費者間の相互作用

    p3

  • 2 消費者間の相互作用の先行研究

    p12

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Bibliographic Record

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Paper Digital

Material Type
博士論文
Title
消費者の意思決定とクチコミの影響のメカニズム
Title Transcription
ショウヒシャ ノ イシ ケッテイ ト クチコミ ノ エイキョウ ノ メカニズム
Author/Editor
浜岡豊 [著]
Author Heading
浜岡, 豊 ハマオカ, ユタカ
Degree grantor/type
東京大学
Date Granted
平成7年3月29日
Date Granted (W3CDTF)
1995
Dissertation Number
甲第11230号
Degree Type
博士 (学術)