銀行マーケティング講座 第4 (銀行支店の営業活動)
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Table of Contents
目次
まえがき
第一章 営業活動の意義と役割 水野哲夫
1 今日の市場環境をめぐる問題点
p3
2 マーケティングと営業管理
p11
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Bibliographic Record
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- Material Type
- 図書
- Title
- Title Transcription
- ギンコウ マーケティング コウザ
- Volume
- 第4 (銀行支店の営業活動)
- Author/Editor
- 宇野政雄, 中村孝士, 水野哲夫 編
- Author Heading
- 宇野, 政雄, 1922-2009 ウノ, マサオ, 1922-2009 ( 00088784 )Authorities中村, 孝士, 1918- ナカムラ, タカシ, 1918- ( 00052043 )Authorities水野, 哲夫, 1924- 商学 ミズノ, テツオ, 1924- ショウガク ( 00046185 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1965
- Publication Date (W3CDTF)
- 1965
- Extent
- 300p