現代経営学全集 第5巻 (マーケティング)
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Table of Contents
目次
第一章 経営とマーケティング
１ マーケティングの役割
p2
２ マーケティング管理とマーケティング・コスト
p14
３ 経営とマーケティング
p27
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- Material Type
- 図書
- Title
- Title Transcription
- ゲンダイ ケイエイガク ゼンシュウ
- Volume
- 第5巻 (マーケティング)
- Publication, Distribution, etc.
- Publication Date
- 1959
- Publication Date (W3CDTF)
- 1959
- Extent
- 324p
- Size
- 22cm
- Alternative Title
- マーケティング マーケティング