標語キャッチフレーズ研究室 (現代の生活技術新書 ; 第5)
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Table of Contents
内容もくじ
はしがき/1
この書物を読まれる読者へ/3
〔研究室I〕標語・キャッチフレーズ入門―その考え方・作り方―/1
1 耳と標語・キャッチフレーズ―ラジオのCMを中心に―/3
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北海道立図書館
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Bibliographic Record
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- Material Type
- 図書
- Title
- Title Transcription
- ヒョウゴ キャッチフレーズ ケンキュウシツ
- Author/Editor
- 増田太次郎, 渡辺武 編著
- Series Title
- Author/Editor (Series Title)
- 日本コトバの会 編
- Author Heading
- 増田, 太次郎, 1905-1990 マスダ, タジロウ, 1905-1990 ( 00040610 )Authorities渡辺, 武, 1926- ワタナベ, タケシ, 1926- ( 00091150 )Authorities日本コトバの会 ニホン コトバ ノ カイ ( 00294176 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1958
- Publication Date (W3CDTF)
- 1958