図書

広告管理 : 広告代理店の機能と組織

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広告管理 : 広告代理店の機能と組織

Call No. (NDL)
674.9-cB29k-H
Bibliographic ID of National Diet Library
000001013841
Persistent ID (NDL)
info:ndljp/pid/2492498
Material type
図書
Author
ロジャー・バートン 著ほか
Publisher
博報堂
Publication date
1960
Material Format
Paper・Digital
Capacity, size, etc.
565p 表 ; 22cm
NDC
674.9
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Table of Contents

  • 目次

  • まえがき

  • 第一章 機構と機能

    p1

  • 第二章 組織

    p23

  • 第三章 企画

    p45

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Bibliographic Record

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Paper Digital

Material Type
図書
Title Transcription
コウコク カンリ : コウコク ダイリテン ノ キノウ ト ソシキ
Author/Editor
ロジャー・バートン 著
博報堂出版課 訳
Publication, Distribution, etc.
Publication Date
1960
Publication Date (W3CDTF)
1960
Extent
565p 表
Size
22cm