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図書

PR誌とパブリシティー

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PR誌とパブリシティー

Call No. (NDL)
674.97-M734p
Bibliographic ID of National Diet Library
000001035621
Persistent ID (NDL)
info:ndljp/pid/2497325
Material type
図書
Author
水田文雄 著
Publisher
ダイヤモンド社
Publication date
1962
Material Format
Paper・Digital
Capacity, size, etc.
241p ; 19cm
NDC
674.97
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Table of Contents

Provided by:国立国会図書館デジタルコレクションLink to Help Page
  • 目次

  • 序章 PRジャーナリズムの確立

    p4

  • 第I部 PR誌

  • 1 PR誌の発見と現代

    p16

  • 2 販売店援助と消費者シンパの組織化

    p28

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Bibliographic Record

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Paper Digital

Material Type
図書
Title Transcription
PRシ ト パブリシティー
Author/Editor
水田文雄 著
Author Heading
水田, 文雄, 1906- ミズタ, フミオ, 1906- ( 00046290 )Authorities
Publication, Distribution, etc.
Publication Date
1962
Publication Date (W3CDTF)
1962
Extent
241p
Size
19cm