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図書

マスコミをとらえるPR戦略 : パブリシティの技術

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マスコミをとらえるPR戦略 : パブリシティの技術

Call No. (NDL)
674.9-Sa951m
Bibliographic ID of National Diet Library
000001062796
Persistent ID (NDL)
info:ndljp/pid/2504705
Material type
図書
Author
沢田久男, 鈴木清 共著
Publisher
近代セールス社
Publication date
1964
Material Format
Paper・Digital
Capacity, size, etc.
207p ; 18cm
NDC
674.9
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Table of Contents

Provided by:国立国会図書館デジタルコレクションLink to Help Page
  • マスコミをとらえるPR戦略 目次

  • まえがき

  • 第一章 PR戦略とパブリシティ

    p1

  • 脚光をあびる〝イメージ・マーチャント〟

    p2

  • 激化するパブリシティ戦争

    p7

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Paper Digital

Material Type
図書
Title Transcription
マスコミ オ トラエル PR センリャク : パブリシティ ノ ギジュツ
Author/Editor
沢田久男, 鈴木清 共著
Author Heading
沢田, 久男, 1925- サワダ, ヒサオ, 1925- ( 00069038 )Authorities
鈴木, 清, 1930- スズキ, キヨシ, 1930- ( 00075541 )Authorities
Publication, Distribution, etc.
Publication Date
1964
Publication Date (W3CDTF)
1964
Extent
207p
Size
18cm