図書
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パッケージ戦略

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パッケージ戦略

Call No. (NDL)
674.2-cP63p-K
Bibliographic ID of National Diet Library
000001065254
Persistent ID (NDL)
info:ndljp/pid/2505448
Material type
図書
Author
J.ピルディッチ 著ほか
Publisher
ダイヤモンド社
Publication date
1965
Material Format
Paper・Digital
Capacity, size, etc.
172p 図版 ; 21cm
NDC
674.2
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Table of Contents

  • 目次

  • 序文 福島敏行

  • 日本の読者の方々へ

  • まえがき

  • 第I章 なぜパッケージ・デザインがマーケティングで問題になるか

    p1

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Bibliographic Record

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Paper Digital

Material Type
図書
Title Transcription
パッケージ センリャク
Author/Editor
J.ピルディッチ 著
向野元生, 関口猛夫, 渡辺好章 訳
Author Heading
向野, 元生, 1903-1994 コウノ, モトオ, 1903-1994 ( 00035469 )Authorities
関口, 猛夫 セキグチ, タケオ ( 00069628 )Authorities
渡辺, 好章, 1934- ワタナベ, ヨシアキ, 1934- ( 00091292 )Authorities
Publication, Distribution, etc.
Publication Date
1965
Publication Date (W3CDTF)
1965
Extent
172p 図版
Size
21cm