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図書

広告文の歴史 : キャッチフレーズの100年 (日経新書)

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広告文の歴史 : キャッチフレーズの100年(日経新書)

Call No. (NDL)
674.9-U997k
Bibliographic ID of National Diet Library
000001077513
Persistent ID (NDL)
info:ndljp/pid/2508759
Material type
図書
Author
鵜月洋 著
Publisher
日本経済新聞社
Publication date
1965
Material Format
Paper・Digital
Capacity, size, etc.
224p ; 18cm
NDC
674.9
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Table of Contents

Provided by:国立国会図書館デジタルコレクションLink to Help Page
  • 目次

  • プロローグ――広告史の序奏――

  • 広告の意義――「効果」こそ生命

    p10

  • 序史――神代から江戸まで

    p13

  • 江戸の引札――戯作者たちと宣伝文――

Holdings of Libraries in Japan

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Northern Japan

  • 青森県立図書館

    Paper
    Call No.:
    674-ウヅキ*ヒ
    Book Registration Number:
    10202515268
  • 山形県立図書館

    Paper
    Call No.:
    674.9-ウズ
    Book Registration Number:
    100367771

Kanto

  • CiNii Research

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    Paper
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Bibliographic Record

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Paper Digital

Material Type
図書
Title Transcription
コウコクブン ノ レキシ : キャッチフレーズ ノ 100ネン
Author/Editor
鵜月洋 著
Series Title
Author Heading
鵜月, 洋, 1918-1965 ウズキ, ヒロシ, 1918-1965 ( 00089816 )Authorities
Publication, Distribution, etc.
Publication Date
1965
Publication Date (W3CDTF)
1965
Extent
224p