現代広告論
Available with Digitized Contents Transmission Service
国立国会図書館デジタルコレクション
Available for viewing via the Digitized Contents Transmission Service for Individuals to official registered users of the NDL, who resides in Japan.
Search by Bookstore
Read this material in an accessible format.
Table of Contents
目次
I 販売広告と消費者的観点
1 広告と商業広告
p3
2 情報伝達と情報収集
p17
3 消費者と視聴者
p31
Holdings of Libraries in Japan
This page shows libraries in Japan other than the National Diet Library that hold the material.
Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.
Northern Japan
秋田県立図書館
Paper- Call No.：
- 674.9/ﾂｹﾞ/
- Book Registration Number：
- 128209095
Kanto
東京都立多摩図書館
Paper- Call No.：
- 6749-T938-G
- Book Registration Number：
- 1127165505
Tokai-Hokuriku
愛知県図書館
Paper- Call No.：
- 674.9-ﾂ-4
- Book Registration Number：
- 1100100913
Kinki
大阪市立図書館
Paper- Book Registration Number：
- 0080200366
Chugoku
鳥取県立図書館
Paper- Call No.：
- 674.9-ﾂﾁﾔ-一般Ｈ
- Book Registration Number：
- 116247522
Search by Bookstore
Read in Disability Resources
- Mina Search
- プレーンテキスト
Registered users of Mina Search can download or stream this content.
Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- Title
- Title Transcription
- ゲンダイ コウコクロン
- Author/Editor
- 土屋好重 著
- Author Heading
- 土屋, 好重, 1903- ツチヤ, ヨシシゲ, 1903- ( 00087052 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1967
- Publication Date (W3CDTF)
- 1967
- Extent
- 306p
- Size
- 22cm