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図書

現代広告論

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現代広告論

Call No. (NDL)
674.9-Tu823g
Bibliographic ID of National Diet Library
000001089446
Persistent ID (NDL)
info:ndljp/pid/2511676
Material type
図書
Author
土屋好重 著
Publisher
中央経済社
Publication date
1967
Material Format
Paper・Digital
Capacity, size, etc.
306p ; 22cm
NDC
674.9
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Table of Contents

Provided by:国立国会図書館デジタルコレクションLink to Help Page
  • 目次

  • I 販売広告と消費者的観点

  • 1 広告と商業広告

    p3

  • 2 情報伝達と情報収集

    p17

  • 3 消費者と視聴者

    p31

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

Northern Japan

  • 秋田県立図書館

    Paper
    Call No.:
    674.9/ツゲ/
    Book Registration Number:
    128209095

Kanto

Tokai-Hokuriku

  • 愛知県図書館

    Paper
    Call No.:
    674.9-ツ-4
    Book Registration Number:
    1100100913

Kinki

Chugoku

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Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper Digital

Material Type
図書
Title Transcription
ゲンダイ コウコクロン
Author/Editor
土屋好重 著
Author Heading
土屋, 好重, 1903- ツチヤ, ヨシシゲ, 1903- ( 00087052 )Authorities
Publication, Distribution, etc.
Publication Date
1967
Publication Date (W3CDTF)
1967
Extent
306p
Size
22cm