図書

静かなトランペット : これからのCM戦略 (日経新書)

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静かなトランペット : これからのCM戦略(日経新書)

Call No. (NDL)
674.9-N612s
Bibliographic ID of National Diet Library
000001091526
Persistent ID (NDL)
info:ndljp/pid/2512299
Material type
図書
Author
並河亮 著
Publisher
日本経済新聞社
Publication date
1967
Material Format
Paper・Digital
Capacity, size, etc.
209p ; 18cm
NDC
674.9
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Table of Contents

  • 目次

  • 第1章 刺激過剰時代の広告

  • ゆらぐ「広告の鉄則」

    p12

  • 新しい息吹きと試み

    p24

  • 第2章 想像工学の登場

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Bibliographic Record

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Paper Digital

Material Type
図書
Title Transcription
シズカナ トランペット : コレカラ ノ CM センリャク
Author/Editor
並河亮 著
Series Title
Author Heading
並河, 亮, 1905-1984 ナミカワ, リョウ, 1905-1984 ( 00053692 )Authorities
Publication, Distribution, etc.
Publication Date
1967
Publication Date (W3CDTF)
1967
Extent
209p