販売に学んだ広告セオリー : 広告界の巨匠・クロード・ホプキンス自叙伝
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Table of Contents
目次
第一部 広告で伸びた企業群
自動車の推賞広告
p3
グッドイヤー・タイヤのネーミング
p27
パーモリーブ石けんの創業時代
p41
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Bibliographic Record
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- Material Type
- 図書
- Title Transcription
- ハンバイ ニ マナンダ コウコク セオリー : コウコクカイ ノ キョショウ クロード ホプキンス ジジョデン
- Author/Editor
- 粟屋義純 訳
- Author Heading
- 粟屋, 義純, 1900-1980 アワヤ, ヨシズミ, 1900-1980 ( 00004157 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1966
- Publication Date (W3CDTF)
- 1966
- Extent
- 377p 図版
- Size
- 19cm