Available with Digitized Contents Transmission Service
国立国会図書館デジタルコレクション
Available for viewing via the Digitized Contents Transmission Service for Individuals to official registered users of the NDL, who resides in Japan.
Search by Bookstore
Read this material in an accessible format.
Table of Contents
目次
序文
第一章 現代における広告の本質と機能――現代広告論序論――
p3
1 マジソン・アベニューの世界戦略と現代広告の新しい機能――「現代の神話」をつくる国際的広告独占――
p3
2 現代広告の文明論的考察――〝広告〟とは何か(その一)――
p14
Holdings of Libraries in Japan
This page shows libraries in Japan other than the National Diet Library that hold the material.
Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.
Search by Bookstore
Read in Disability Resources
- プレーンテキスト
Registered users of Mina Search can download or stream this content.
Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- Title
- Title Transcription
- ニホン コウコク サンギョウ ハッタツシ ケンキュウ
- Author/Editor
- 中瀬寿一 著
- Series Title
- Author Heading
- 中瀬, 寿一, 1928-2001 ナカセ, ジュイチ, 1928-2001 ( 00052756 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1968
- Publication Date (W3CDTF)
- 1968
- Extent
- 495, 31p