広告効果測定と意思決定

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国立国会図書館デジタルコレクション

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広告効果測定と意思決定

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Material Type: 図書
Title: 広告効果測定と意思決定
Title Transcription: コウコクコウカソクテイトイシケッテイ
Author/Editor: P.J.ロビンソン編
林英夫訳
Author Heading: Robinson, Patrick J ( 00454416 )Authorities
林, 英夫, 1933- ハヤシ, ヒデオ, 1933- ( 00009415 )Authorities
Publication, Distribution, etc.: 東京 : 同文館出版
Publication Date: 1972
Publication Date (W3CDTF): 1972
Extent: 179p
Size: 22cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 広告コウコク ( 00566302 )Authorities
マーケティングマーケティング ( 00567413 )Authorities
NDC: 674.9
NDLC: DH428
Target Audience: 一般
Price: 1200円
Holding library: 国立国会図書館
Call No.: DH428-84
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000001161594
http://id.ndl.go.jp/bib/000001161594
National Bibliography No. (JPNO): 70015215
Cataloging Rule: Nippon Cataloging Rules 1942, 1952, 1965 Edition
Bibliographic Record Category (NDL): 111