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図書

ライフスタイル発想法 : 新しいマーケティングの技法

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ライフスタイル発想法 : 新しいマーケティングの技法

Call No. (NDL)
DH411-135
Bibliographic ID of National Diet Library
000001163401
Persistent ID (NDL)
info:ndljp/pid/11983558
Material type
図書
Author
村田昭治, 吉田正昭, 井関利明 編著
Publisher
ダイヤモンド社
Publication date
1975
Material Format
Paper・Digital
Capacity, size, etc.
349p ; 19cm
NDC
675
View All

Detailed bibliographic record

Contents：

ライフ・スタイルとマーケティング戦略(村田昭治) ライフ・スタイル・セグメンテーションの技法と事例(堀内四郎) ライフ・スタイルと製品戦略(池上和男) ライフ・スタイルとマーケティング情報(川嶋行彦) ライフ・スタイルの実証分析(吉田正昭) 食、衣、住、レジャーにおけるスタイルの変化(吉田正昭) ラ...

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Paper Digital

Material Type
図書
Title
ライフスタイル発想法 : 新しいマーケティングの技法
Title Transcription
ライフ スタイル ハッソウホウ
Author/Editor
村田昭治, 吉田正昭, 井関利明 編著
Author Heading
村田, 昭治, 1932-2015 ムラタ, ショウジ, 1932-2015 ( 00049050 )Authorities
吉田, 正昭, 1928-1994 ヨシダ, マサアキ, 1928-1994 ( 00096906 )Authorities
井関, 利明, 1935- イゼキ, トシアキ, 1935- ( 00167116 )Authorities
Publication, Distribution, etc.
東京 : ダイヤモンド社
Publication Date
1975
Publication Date (W3CDTF)
1975
Extent
349p
Size
19cm