講座現代ジャーナリズム 5 (広告・大衆文化)

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講座現代ジャーナリズム. 5 (広告・大衆文化)

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Contents：: 大衆の生活を支配するもの(佐藤智雄) 広告産業広告産業の構造(山本一郎) 消費者と広告(末次静二) 真実の報道と広告(末次静二) 大衆操作キャンペーン(糸川精一) PR・パブリシティ(隅井孝雄) 情報管理(早川善治郎) 大衆文化の現状と問題点スポーツ新聞(波武江次) テレビ番組(松尾羊一) 深...

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Material Type: 図書
Title: 講座現代ジャーナリズム
Title Transcription: コウザゲンダイジャーナリズム
Volume: 5 (広告・大衆文化)
Author/Editor: 編集代表: 城戸又一
Author Heading: 城戸, 又一, 1902-1997 キド, マタイチ, 1902-1997 ( 00030369 )Authorities
Publication, Distribution, etc.: 東京 : 時事通信社
Publication Date: 1973
Publication Date (W3CDTF): 1973
Extent: 288p
Size: 22cm
Alternative Title: 広告・大衆文化
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 広告コウコク ( 00566302 )Authorities
情報産業ジョウホウサンギョウ ( 00575014 )Authorities
NDC: 070.8
NDLC: UC21
EC236
Target Audience: 一般
Price: 1500円
Holding library: 国立国会図書館
Call No.: UC21-14
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000001176156
http://id.ndl.go.jp/bib/000001176156
National Bibliography No. (JPNO): 71001071
Cataloging Rule: Nippon Cataloging Rules 1942, 1952, 1965 Edition
Bibliographic Record Category (NDL): 111