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アドバタイジング・マネジメント : 広告意思決定の理論. 下

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Material Type: 図書
Title: アドバタイジング・マネジメント : 広告意思決定の理論
Title Transcription: アドバタイジングマネジメント
Volume: 下
Author/Editor: D.A.アーカー, J.G.マイヤーズ著
野中郁次郎, 池上久訳
Author Heading: Aaker, David A ( 00430845 )Authorities
Meyers, John G ( 00449907 )Authorities
野中, 郁次郎, 1935- ノナカ, イクジロウ, 1935- ( 00056610 )Authorities
池上, 久イケガミ, ヒサシ ( 00018069 )Authorities
Publication, Distribution, etc.: 東京 : 東洋経済新報社
Publication Date: 1977.8
Publication Date (W3CDTF): 1977
Extent: 752p
Size: 22cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 広告コウコク ( 00566302 )Authorities
NDC: 674.9
NDLC: DH428
Target Audience: 一般
Price: 3300円
Holding library: 国立国会図書館
Call No.: DH428-128
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000001344662
http://id.ndl.go.jp/bib/000001344662
National Bibliography No. (JPNO): 77024673
Cataloging Rule: Nippon Cataloging Rules, Preliminary New Edition
Bibliographic Record Category (NDL): 111