説得のビジネス : 現代広告の誕生

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説得のビジネス : 現代広告の誕生

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Note (General)：: 監修: 伊藤長生, 大坪檀訳: 西田俊子ほか原タイトル: The making of modern advertising

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Material Type: 図書
ISBN: 4-88553-607-3
Title: 説得のビジネス : 現代広告の誕生
Title Transcription: セットクノビジネス
Author/Editor: ダニエル・ポープ著
伊藤長正, 大坪檀監訳
Author Heading: Pope, Daniel, 1946- ( 00453113 )Authorities
伊藤, 長正, 1918- イトウ, チョウセイ, 1918- ( 00023304 )Authorities
大坪, 檀, 1929- オオツボ, マユミ, 1929- ( 00063488 )Authorities
Publication, Distribution, etc.: 東京 : 電通
Publication Date: 1986.10
Publication Date (W3CDTF): 1986
Extent: 320p
Size: 21cm
Additional Title: The making of modern advertising
Place of Publication (Country Code): JP
Text Language Code: jpn
Original Text Lang. Code: eng
Subject Heading: 広告コウコク ( 00566302 )Authorities
NDC 8th ed.: 674
NDLC: DH428
Target Audience: 一般
Note (General): 監修: 伊藤長生, 大坪檀訳: 西田俊子ほか
原タイトル: The making of modern advertising
Price: 2500円 (税込)
Holding library: 国立国会図書館
Call No.: DH428-305
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000001875032
http://id.ndl.go.jp/bib/000001875032
National Bibliography No. (JPNO): 87052534
Cataloging Rule: Nippon Cataloging Rules, Preliminary New Edition
Bibliographic Record Category (NDL): 111