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Table of Contents
序章 未来への準備 未来を拓く人間志向のマーケティング・イノベーション/ 1ー10
第1章 マーケティング・コンセプト/ 11ー38
解説/ 33
第2章 生活体系と消費者行動/ 39ー72
解説/ 68
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- Material Type
- 図書
- ISBN
- 4-7658-1521-8
- Title Transcription
- ムラタ ショウジ マーケティング ケンキュウ エノ タビ : カガヤク マーケティング ノ サクセス ロード オ モトメテ
- Author/Editor
- 村田昭治先生記念出版編集委員会 編
- Author Heading
- 村田, 昭治, 1932-2015 ムラタ, ショウジ, 1932-2015 ( 00049050 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1998.3
- Publication Date (W3CDTF)
- 1998
- Extent
- 448p