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Table of Contents
目次
第1章 マーケティング・アプローチの進化─プロダクト・ライフサイクル論的考察/ 1
1 はじめに/ 2
2 生活再構築と需要創造のマーケティング/ 5
3 生活向上と需要拡大のマーケティング/ 10
Holdings of Libraries in Japan
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Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.
Northern Japan
札幌市中央図書館
Paper- Call No.:
- 675/ワ/
- Book Registration Number:
- 0110088093
宮城県図書館
Paper- Call No.:
- 675/1998.Y
- Book Registration Number:
- 1007230798
山形県立図書館
Paper- Call No.:
- 675-ワダ
- Book Registration Number:
- 105089885
Kanto
埼玉県立熊谷図書館
Paper- Call No.:
- 675-カン
- Book Registration Number:
- 100391093
千葉市中央図書館
Paper
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- ISBN
- 4-641-16049-X
- Title Transcription
- カンケイセイ マーケティング ノ コウズ : マーケティング アズ コミュニケーション
- Author/Editor
- 和田充夫 著
- Author Heading
- 和田, 充夫, 1944- ワダ, ミツオ, 1944- ( 00134430 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1998.11
- Publication Date (W3CDTF)
- 1998
- Extent
- 235p