新しい消費者行動

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Summary, etc.：: 消費者行動の定義、歴史的発展、消費者の外的側面を捉える理論、内的側面を捉える理論、それに意思決定に至るまでの概念モデルを詳しくレビューした上で、新たな包括的意思決定モデルを提示。その上で、消費者行動に関するマーケティング・サイエンスモデルの、位置づけを明らかにし、消費者行動論的解釈を与えた理論書。(...

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農林水産関係試験研究機関総合目録
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CiNii Research
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Material Type: 図書
ISBN: 4-8051-0763-4
Title: 新しい消費者行動
Title Transcription: アタラシイショウヒシャコウドウ
Author/Editor: 清水聰著
Author Heading: 清水, 聰, 1963- シミズ, アキラ, 1963- ( 00727394 )Authorities
Publication, Distribution, etc.: 東京 : 千倉書房
Publication Date: 1999.3
Publication Date (W3CDTF): 1999
Extent: 226, 5p
Size: 22cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 消費者行動ショウヒシャコウドウ ( 01214365 )Authorities
マーケティングマーケティング ( 00567413 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Price: 3200円
Holding library: 国立国会図書館
Call No.: DH411-G238
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000002767828
http://id.ndl.go.jp/bib/000002767828
National Bibliography No. (JPNO): 99076526
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111