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Table of Contents
目次
日本語版に寄せて/ 1
謝辞/ 7
Part I 経験価値が起こすマーケティング革命
1章 マーケティングが変わる-F&Bの追求から経験価値重視へ/ 21
Holdings of Libraries in Japan
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Northern Japan
札幌市中央図書館
Paper- Call No.:
- 675/シ/
- Book Registration Number:
- 0113694871
青森県立図書館
Paper- Call No.:
- 675-シユミツト*バ
- Book Registration Number:
- 10212615646
山形県立図書館
Paper- Call No.:
- 675-シユ
- Book Registration Number:
- 105474720
Kanto
千葉県立東部図書館
Paper- Call No.:
- 675/ 161/
- Book Registration Number:
- 2101270535
千葉市中央図書館
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 4-478-50172-6
- Title Transcription
- ケイケン カチ マーケティング : ショウヒシャ ガ ナニカ オ カンジル プラス アルファ ノ ミリョク
- Author/Editor
- バーンド・H.シュミット 著嶋村和恵, 広瀬盛一 訳
- Author Heading
- 嶋村, 和恵, 1955- シマムラ, カズエ, 1955- ( 00171180 )Authorities広瀬, 盛一, 1972- ヒロセ, モリカズ, 1972- ( 00827681 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2000.11
- Publication Date (W3CDTF)
- 2000
- Extent
- 324p