Canadian problems in marketing, compiled and edited by David S. R. Leighton, Donald H. Thain.

• Material Type: 図書
• Title: Canadian problems in marketing, compiled and edited by David S. R. Leighton, Donald H. Thain.
• Edition: 2nd ed.
• Author Heading: Leighton, David.; Thain, Donald H.
• Publication, Distribution, etc.: Toronto : McGraw-Hill Co. of Canada; New York, : McGraw-Hill Co. of Canada
• Publication Date: c1965.
• Publication Date (W3CDTF): 1965
• Extent: 811 p. : illus. ; 24 cm.
• Place of Publication (Country Code): CA
• Text Language Code: eng
• Subject Heading: マーケティング. Maketingu.; カナダ. Kanada.; Marketing -- Case studies.
• LCC: HF5415.12.C35
• DDC: 658.8/00971
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: DH411-A15
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000003142949; http://id.ndl.go.jp/bib/000003142949
• LC Control Number: 78038531 //r84; https://lccn.loc.gov/78038531
• Bibliographic Record Category (NDL): 211

Table of Contents

Contents

CHAPTER 1—THE CASE DISCUSSION METHOD/ 1

"BECAUSE WISDOM CAN'T BE TOLD"/ 3

HOW TO ANALYZE AND PREPARE A CASE/ 11

CLASSROOM DISCUSSION/ 13