Problems in marketing / Milton P. Brown, Wilbur B. England, John B. Matthews, Jr.

• Material Type: 図書
• Title: Problems in marketing / Milton P. Brown, Wilbur B. England, John B. Matthews, Jr.
• Edition: 3rd ed.
• Series Title: Harvard Business School casebooks
• Author Heading: Brown, Milton Peers, 1919-; England, Wilbur B.; Matthews, John Bowers.
• Publication, Distribution, etc.: New York : McGraw-Hill Book Co.
• Publication Date: 1961.
• Publication Date (W3CDTF): 1961
• Extent: ix, 862 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: マーケティング. Maketingu.; Marketing.
• LCC: HF5415
• DDC: 658.8/00722
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-A20
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000003143449; http://id.ndl.go.jp/bib/000003143449
• LC Control Number: 68017177 //r81; https://lccn.loc.gov/68017177
• Bibliographic Record Category (NDL): 211

Table of Contents

CONTENTS

Preface/ v

General Introduction/ 1

Chapter 1．　Marketing and the Case Method/ 18

"Because Wisdom Can't Be Told"/ 19