Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble.

• Material Type: 図書
• ISBN: 007022773X
• Title: Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble.
• Edition: 2nd ed.
• Series Title: McGraw-Hill series in mass communication
• Author Heading: Gamble, Michael.; Gamble, Teri Kwal.
• Publication, Distribution, etc.: New York : McGraw-Hill
• Publication Date: c1989.
• Publication Date (W3CDTF): 1989
• Extent: xvi, 549 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: マス・メディア. Masumezia.; アメリカ合衆国. Amerikagassyukoku.; Mass media.
• LCC: P90
• DDC: 001.51
• NDLC: UC21
• Note (Bibliography): Includes bibliographies and index.
• Holding library: 国立国会図書館
• Call No.: UC21-A6
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000003182691; http://id.ndl.go.jp/bib/000003182691
• LC Control Number: 88013219; https://lccn.loc.gov/88013219
• Bibliographic Record Category (NDL): 211

Table of Contents

CONTENTS

PREFACE/ xiii

PART ONE　THE MEDIATED WiNDOW: A BEGINNING/ 1

CEAPTER 1　COMMUNICATION, THE MASS MEDIA, AND YOU/ 3

・Defining Communication: The Wide-Angle View/ 4