マーケティング

(現代経営学講座 ; 11)

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Summary, etc.：: 初歩から知るマーケティング研究の最新成果──「他者」と切り結ぶ偶有的な世界、そして意図せざる結果の中において生成する秩序。マーケティング理解のカギをそこに求める。現代日本における最先端のマーケティング研究を知ることができる、革新的入門書(Provided by: 出版情報登録センター（JPRO）)

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農林水産関係試験研究機関総合目録
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CiNii Research
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Material Type: 図書
ISBN: 4-8429-1218-9
Title: マーケティング
Title Transcription: マーケティング
Author/Editor: 石井淳蔵編著
Series Title: 現代経営学講座 ; 11
Author/Editor (Series Title): [二神恭一, 稲葉元吉] [監修]
Author Heading: 石井, 淳蔵, 1947- イシイ, ジュンゾウ, 1947- ( 00116017 )Authorities
二神, 恭一, 1931- フタガミ, キョウイチ, 1931- ( 00015097 )Authorities
稲葉, 元吉, 1935-2008 イナバ, モトキチ, 1935-2008 ( 00018968 )Authorities
Publication, Distribution, etc.: 東京 : 八千代出版
Publication Date: 2001.12
Publication Date (W3CDTF): 2001
Extent: 279p
Size: 22cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: マーケティングマーケティング ( 00567413 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Note (General): 執筆: 石井淳蔵[ほか]
Price: 2900円
Holding library: 国立国会図書館
Call No.: DH411-G538
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000003629980
http://id.ndl.go.jp/bib/000003629980
National Bibliography No. (JPNO): 20271715
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111