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図書

広告論講義

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広告論講義

Call No. (NDL)
DH428-G174
Bibliographic ID of National Diet Library
000003676965
Material type
図書
Author
天野祐吉 著
Publisher
岩波書店
Publication date
2002.8
Material Format
Paper
Capacity, size, etc.
221p ; 20cm
NDC
674.2
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Detailed bibliographic record

Summary, etc.:

広告-この20世紀的なるものの本質とは何か(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

Provided by:出版情報登録センター(JPRO)Link to Help Page
  • 第1講 パリ万博 ――欲望のビッグバン

  • 広告の世紀/“事物教育”の広場/広告は何を売るのか/ぜいたくの民主化/“夢の御殿”の終焉

  • 第2講 南極探検隊員募集 ――未知への誘惑

  • 未知への扉/大移動の世紀/コピーの魔術/広告の神話づくり

  • 第3講 エンゼルと福助 ――消費者の登場

Holdings of Libraries in Japan

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Northern Japan

  • 石川県立図書館

    Paper
    Call No.:
    674/アマ コ
    Book Registration Number:
    006197206
  • 福井県立図書館

    Paper
    Call No.:
    674.1/アマノ
    Book Registration Number:
    1014077919
  • 岐阜県図書館

    Paper
    Call No.:
    674-ア
    Book Registration Number:
    8132260259
  • 愛知県図書館

    Paper
    Call No.:
    674-アマ-821383
    Book Registration Number:
    1108213833
  • 三重県立図書館

    Paper
    Call No.:
    674-ア
    Book Registration Number:
    115312381

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Bibliographic Record

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Paper

Material Type
図書
ISBN
4-00-022825-0
Title Transcription
コウコクロン コウギ
Author/Editor
天野祐吉 著
Author Heading
天野, 祐吉, 1933-2013 アマノ, ユウキチ, 1933-2013 ( 00001688 )Authorities
Publication, Distribution, etc.
Publication Date
2002.8
Publication Date (W3CDTF)
2002
Extent
221p