The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron.

• Material Type: 図書
• ISBN: 007136479X (acid-free paper)
• Title: The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron.
• Author Heading: Bergeron, Bryan P ( 00950003 )Authorities
• Publication, Distribution, etc.: New York : McGraw-Hill; Tokyo : McGraw-Hill
• Publication Date: c2001.
• Publication Date (W3CDTF): 2001
• Extent: xxvi, 261 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: 消費者 (地理区分) Syohisya.; 販売管理. Hanbaikanri.; 販売促進. Hanbaisokusin.; マーケティング. Maketingu.; インターネット. Intanetto.; Customer loyalty.; Internet marketing.
• LCC: HF5415.525
• DDC: 658.8/12
• NDLC: DH441
• Note (Bibliography): Includes bibliographical references (p. [235]) and index.
• Holding library: 国立国会図書館
• Call No.: DH441-A15
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000003696407; http://id.ndl.go.jp/bib/000003696407
• Bibliographic Record Category (NDL): 211

Table of Contents

Contents

Foreword/ ix

Preface/ xiii

Introduction/ xvii

Acknowledgments/ xxv