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図書

顧客志向のマス・マーケティング

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顧客志向のマス・マーケティング

Call No. (NDL)
DH411-H102
Bibliographic ID of National Diet Library
000004211730
Material type
図書
Author
若林靖永 著
Publisher
同文舘出版
Publication date
2003.9
Material Format
Paper
Capacity, size, etc.
298p ; 23cm
NDC
675
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Detailed bibliographic record

Summary, etc.：

「顧客志向に」関する諸問題を多角的に考察(Provided by: 出版情報登録センター（JPRO）)

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Table of Contents

Provided by：学術機関リポジトリデータベース（IRDB）（機関リポジトリ）Link to Help Page

  • 序章 研究課題 [3]

  • 第I部 マーケティングの定義と顧客志向

  • 第1章 マーケティングの定義をめぐって [11]

  • 第2章 顧客志向の本質と類型 [37]

  • 第3章 成立期マーケティング学説における顧客志向 [57]

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Kanto

  • 福井県立図書館

    Paper
    Call No.：
    675/ﾜｶﾊ
    Book Registration Number：
    1014261869
    福井県立図書館

  • 岐阜県図書館

    Paper
    Call No.：
    675-ワ
    Book Registration Number：
    8132468730
    岐阜県図書館

  • Kyoto University Research Information Repository

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Paper Digital

Material Type
図書
ISBN
4-495-63961-7
Title
顧客志向のマス・マーケティング
Title Transcription
コキャク シコウ ノ マス マーケティング
Author/Editor
若林靖永 著
Author Heading
若林, 靖永, 1961- ワカバヤシ, ヤスナガ, 1961- ( 00761113 )Authorities
Publication, Distribution, etc.
東京 : 同文舘出版
Publication Date
2003.9
Publication Date (W3CDTF)
2003
Extent
298p