図書

ヒット商品をつくる実戦マーケティング事典

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ヒット商品をつくる実戦マーケティング事典

Call No. (NDL)
DH411-H158
Bibliographic ID of National Diet Library
000004360833
Material type
図書
Author
石附雄一 著
Publisher
学習研究社
Publication date
2003.4
Material Format
Paper
Capacity, size, etc.
328p ; 18cm
NDC
675
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Notes on use

Note (General):

標題紙・背・表紙のタイトル: 実戦ヒット商品をつくるマーケティング事典

Detailed bibliographic record

Summary, etc.:

商品を売るにはユーザーを味方に付ける事が大事。そのユーザーのニーズを知る方法が良く分かる本。マーケティング用語解説付。(Provided by: 出版情報登録センター(JPRO))

Author introduction:

石附雄一 1966年生まれ。慶応義塾大学法学部法律学科卒。ソニー株式会社入社。LSI事業の製販物流改革プロジェクトなどに参画した後退社。現在、コプラ株式会社代表取締役兼プランナー。(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
4-05-401929-3
Title Transcription
ヒット ショウヒン オ ツクル ジッセン マーケティング ジテン
Author/Editor
石附雄一 著
Author Heading
石附, 雄一, 1966- イシズキ, ユウイチ, 1966- ( 00943746 )Authorities
Publication, Distribution, etc.
Publication Date
2003.4
Publication Date (W3CDTF)
2003
Extent
328p