DTCマーケティング : 医薬品と医療消費者の新しいコミュニケーション

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Material Type: 図書
ISBN: 4-535-55442-0
Title: DTCマーケティング : 医薬品と医療消費者の新しいコミュニケーション
Title Transcription: DTC マーケティング : イヤクヒントイリョウショウヒシャノアタラシイコミュニケーション
Author/Editor: 古川隆, 窪島肇著
Author Heading: 古川, 隆, 1958- フルカワ, タカシ, 1958- ( 00987918 )Authorities
窪島, 肇, 1968- クボシマ, ハジメ, 1968- ( 00987920 )Authorities
Publication, Distribution, etc.: 東京 : 日本評論社
Publication Date: 2005.3
Publication Date (W3CDTF): 2005
Extent: 184p
Size: 21cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: 医薬品イヤクヒン ( 00564334 )Authorities
マーケティングマーケティング ( 00567413 )Authorities
NDC 9th ed.: 499.09 : Pharmaceutics
NDLC: DL533
Target Audience: 一般
Note (Bibliography): 文献あり
Price: 2400円
Holding library: 国立国会図書館
Call No.: DL533-H75
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000007671232
http://id.ndl.go.jp/bib/000007671232
National Bibliography No. (JPNO): 20761224
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111