図書

サービス・マーケティング入門

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サービス・マーケティング入門

Call No. (NDL)
DH411-H374
Bibliographic ID of National Diet Library
000007682773
Material type
図書
Author
R.P.フィスク, S.J.グローブ, J.ジョン 著ほか
Publisher
法政大学出版局
Publication date
2005.3
Material Format
Paper
Capacity, size, etc.
342p ; 21cm
NDC
675
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Notes on use

Note (General):

原タイトル: Interactive services marketing. (2nd ed.)

Detailed bibliographic record

Summary, etc.:

情報化時代のサービス・マーケティングとは何か。サービスの〈劇場アプローチ〉とその提供における〈技術の役割〉をテーマに,サービスの〈双方向性〉を探究する。(Provided by: 出版情報登録センター(JPRO))

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  • 岐阜県図書館

    Paper
    Call No.:
    675-サ
    Book Registration Number:
    8132830664
  • 愛知県図書館

    Paper
    Call No.:
    675-フイ-866504
    Book Registration Number:
    1108665045
  • 名古屋市図書館

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    Call No.:
    675/KK/
    Book Registration Number:
    0234639136
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    Paper
    Call No.:
    673-フイス-一般H
    Book Registration Number:
    115943204
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Bibliographic Record

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Paper

Material Type
図書
ISBN
4-588-65508-6
Title Transcription
サービス マーケティング ニュウモン
Author/Editor
R.P.フィスク, S.J.グローブ, J.ジョン 著
小川孔輔, 戸谷圭子 監訳
Publication, Distribution, etc.
Publication Date
2005.3
Publication Date (W3CDTF)
2005
Extent
342p