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図書

"新富裕層"マーケティング : 大ヒット商品を生む

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"新富裕層"マーケティング : 大ヒット商品を生む

Call No. (NDL)
DH411-H382
Bibliographic ID of National Diet Library
000007870480
Material type
図書
Author
ポール・ヌーンズ, ブライアン・ジョンソン 著ほか
Publisher
ランダムハウス講談社
Publication date
2005.5
Material Format
Paper
Capacity, size, etc.
301p ; 20cm
NDC
675
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Notes on use

Note (General)：

原タイトル: Mass affluence

Detailed bibliographic record

Summary, etc.：

好みがうるさく、ちょっとリッチで、欲しいものがあれば喜んでお金を出す。そんな「マス・アフルエンス＝新富裕層」の懐をつかんで離さないマーケティング戦略とは。見えない大きな市場を制覇するための方法を提示。(Provided by: 出版情報登録センター（JPRO）)

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Paper

Material Type
図書
ISBN
4-270-00067-8
Title
"新富裕層"マーケティング : 大ヒット商品を生む
Title Transcription
シン フユウソウ マーケティング : ダイヒット ショウヒン オ ウム
Author/Editor
ポール・ヌーンズ, ブライアン・ジョンソン 著
桜内篤子 訳
Author Heading
Nunes, Paul, 1963- ( 01007922 )Authorities
Johnson, Brian, 1960- ( 01007923 )Authorities
桜内, 篤子, 1947- サクラウチ, アツコ, 1947- ( 00122775 )Authorities
Publication, Distribution, etc.
東京 : ランダムハウス講談社
Publication Date
2005.5
Publication Date (W3CDTF)
2005
Extent
301p