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「新訳」経験経済 : 脱コモディティ化のマーケティング戦略

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「新訳」経験経済 : 脱コモディティ化のマーケティング戦略

Call No. (NDL)
DH411-H383
Bibliographic ID of National Diet Library
000007875058
Material type
図書
Author
B.J.パイン2, J.H.ギルモア 著ほか
Publisher
ダイヤモンド社
Publication date
2005.8
Material Format
Paper
Capacity, size, etc.
284p ; 20cm
NDC
675
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Notes on use

Note (General):

原タイトル: The experience economy. (抄訳)原タイトル: The experience is the marketing

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Table of Contents

  • 目次

  • 日本語版への序文/ i

    B・J・パインII

  • プロローグ 経験ビジネスヘようこそ/ 002

  • 第1幕 経験経済の時代へ/ 010

  • 新たな価値の源泉/ 012

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Northern Japan

  • 北海道立図書館

    Paper
    Call No.:
    675/SH
    Book Registration Number:
    1108542687

Kanto

  • 岡山県立図書館

    Paper
    Call No.:
    673.3/ハイ10/
    Book Registration Number:
    0009597667
  • CiNii Research

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    Paper
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Paper

Material Type
図書
ISBN
4-478-50257-9
Title Transcription
シンヤク ケイケン ケイザイ : ダツ コモディティカ ノ マーケティング センリャク
Author/Editor
B.J.パイン2, J.H.ギルモア 著
岡本慶一, 小高尚子 訳
Publication, Distribution, etc.
Publication Date
2005.8
Publication Date (W3CDTF)
2005
Extent
284p