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図書

ミュージアム・マーケティング

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ミュージアム・マーケティング

Call No. (NDL)
UA31-H136
Bibliographic ID of National Diet Library
000008155574
Material type
図書
Author
フィリップ・コトラー, ニール・コトラー 著ほか
Publisher
第一法規
Publication date
2006.4
Material Format
Paper
Capacity, size, etc.
520p ; 22cm
NDC
069.3
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Notes on use

Note (General):

原タイトル: Museum strategy and marketing

Detailed bibliographic record

Summary, etc.:

非営利組織のマーケティングのうち、近年脚光を浴びているミュージアム分野を扱う。戦略的プランニング、市場細分化など体系的に著すとともに、豊富な事例でミュージアム・マーケティングの実践的理解が得られる。(Provided by: 出版情報登録センター(JPRO))

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Northern Japan

  • 札幌市中央図書館

    Paper
    Call No.:
    069.3/コ/
    Book Registration Number:
    0116989526
  • 青森県立図書館

    Paper
    Call No.:
    069.3-コトラ-*フ
    Book Registration Number:
    10213513048
  • 宮城県図書館

    Paper
    Call No.:
    069.3/2006.4
    Book Registration Number:
    1009644582

Kanto

  • CiNii Research

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    Paper
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Bibliographic Record

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Paper

Material Type
図書
ISBN
4-474-01824-9
Title Transcription
ミュージアム マーケティング
Author/Editor
フィリップ・コトラー, ニール・コトラー 著
井関利明, 石田和晴 訳
Publication, Distribution, etc.
Publication Date
2006.4
Publication Date (W3CDTF)
2006
Extent
520p