マーケティング・センスが身につくトレーニングブック

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Summary, etc.：: 売上アップにつなげる知識やコンセプト、現場で活かせるノウハウなど、身近な問題から取り組める実践的なマーケティング入門書。(Provided by: 出版情報登録センター（JPRO）)

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Provided by：出版情報登録センター（JPRO）

●第１章　マーケティングはどこにあるのか？　●第２章　まずは準備体操　●第３章　客のことを分かるために　●第４章　客に近づくために　●第５章　４Ｐその１　商品戦略（プロダクト、Ｐｒｏｄｕｃｔ）　●第６章　４Ｐその２　価格戦略（ブライス、Ｐｒｉｃｅ）　●第７章　４Ｐその３　チャネル戦略（プレイス、Ｐｌａｃｅ）　●第８章　４Ｐその４　販売戦略（プロモーション、Ｐｒｏｍｏｔｉｏｎ）　●第９章　客との関係を維持するために　●第１０章　おわりに

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