図書

広報・PR効果は本当に測れないのか? : PR先進国の評価モデルに学ぶ広報の効果測定

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広報・PR効果は本当に測れないのか? : PR先進国の評価モデルに学ぶ広報の効果測定

Call No. (NDL)
DH428-H183
Bibliographic ID of National Diet Library
000008797469
Material type
図書
Author
トム・ワトソン, ポール・ノーブル 著ほか
Publisher
ダイヤモンド社
Publication date
2007.7
Material Format
Paper
Capacity, size, etc.
274p ; 21cm
NDC
674
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Notes on use

Note (General):

原タイトル: Evaluating public relations

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Northern Japan

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  • 富山県立図書館

    Paper
    Call No.:
    674.9/579/
    Book Registration Number:
    007625494
  • 福井県立図書館

    Paper
    Call No.:
    674/ワトソ
    Book Registration Number:
    1015122045
  • 岐阜県図書館

    Paper
    Call No.:
    674.3-ワ
    Book Registration Number:
    8133441956
  • 愛知県図書館

    Paper
    Call No.:
    674.33-ワト-927918
    Book Registration Number:
    1109279188
  • 名古屋市図書館

    Paper
    Call No.:
    67433//
    Book Registration Number:
    0235065075
  • 三重県立図書館

    Paper
    Call No.:
    674.3-ワ
    Book Registration Number:
    115962375
  • CiNii Research

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    Paper
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Paper

Material Type
図書
ISBN
978-4-478-00035-9
Title Transcription
コウホウ PR コウカ ワ ホントウ ニ ハカレナイノカ : PR センシンコク ノ ヒョウカ モデル ニ マナブ コウホウ ノ コウカ ソクテイ
Author/Editor
トム・ワトソン, ポール・ノーブル 著
林正, 石塚嘉一, 佐桑徹 著
Author Heading
林, 正, 1948- ハヤシ, タダシ, 1948- ( 01005797 )Authorities
石塚, 嘉一 イシズカ, ヨシカズ ( 01098379 )Authorities
佐桑, 徹, 1958- サクワ, トオル, 1958- ( 00147708 )Authorities
Publication, Distribution, etc.
Publication Date
2007.7
Publication Date (W3CDTF)
2007
Extent
274p