図書

感情マーケティング : 感情と理性の消費者行動

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感情マーケティング : 感情と理性の消費者行動

Call No. (NDL)
DH411-H702
Bibliographic ID of National Diet Library
000008798025
Material type
図書
Author
アルジュン・チョードリー 原著ほか
Publisher
千倉書房
Publication date
2007.7
Material Format
Paper
Capacity, size, etc.
192, 4, 3p ; 22cm
NDC
675
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Notes on use

Note (General)：

原タイトル: Emotion and reason in consumer behavior

Detailed bibliographic record

Summary, etc.：

消費者の感情問題を論じたマーケティング書(Provided by: 出版情報登録センター（JPRO）)

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Paper

Material Type
図書
ISBN
978-4-8051-0881-9
Title
感情マーケティング : 感情と理性の消費者行動
Title Transcription
カンジョウ マーケティング : カンジョウ ト リセイ ノ ショウヒシャ コウドウ
Author/Editor
アルジュン・チョードリー 原著
恩藏直人, 平木いくみ, 井上淳子, 石田大典 訳
Author Heading
Chaudhuri, Arjun ( 01098366 )Authorities
恩蔵, 直人, 1959- オンゾウ, ナオト, 1959- ( 00319022 )Authorities
平木, いくみ, 1975- ヒラキ, イクミ, 1975- ( 01098367 )Authorities
井上, 淳子 イノウエ, アツコ ( 01098368 )Authorities
Publication, Distribution, etc.
東京 : 千倉書房
Publication Date
2007.7
Publication Date (W3CDTF)
2007
Extent
192, 4, 3p