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騙される脳 : ブームはこうして発生する (扶桑社新書)

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騙される脳 : ブームはこうして発生する

(扶桑社新書)

Call No. (NDL)
EC241-H15
Bibliographic ID of National Diet Library
000009053123
Material type
図書
Author
米山公啓 著
Publisher
扶桑社
Publication date
2007.9
Material Format
Paper
Capacity, size, etc.
239p ; 18cm
NDC
361.5
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Detailed bibliographic record

Summary, etc.:

最新の脳科学と経済学の融合ともいえる、神経経済学的な視点を交えながら、売れる理由、人間の判断を大きく左右するウワサ、ブランドというものを検証。流行に流されず、自ら新しい流行を作り出せるヒントが満載。(Provided by: サピエ図書館資料検索)

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Northern Japan

Kanto

  • 福井県立図書館

    Paper
    Call No.:
    361.5/ヨネヤ
    Book Registration Number:
    1015068602
  • 岡山県立図書館

    Paper
    Call No.:
    361.4/ヨネ07/
    Book Registration Number:
    0008354995
  • CiNii Research

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    Paper
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Paper Recording Media

Material Type
図書
ISBN
978-4-594-05465-6
Title Transcription
ダマサレル ノウ : ブーム ワ コウシテ ハッセイスル
Author/Editor
米山公啓 著
Series Title
Author Heading
米山, 公啓, 1952- ヨネヤマ, キミヒロ, 1952- ( 00261729 )Authorities
Publication, Distribution, etc.
Publication Date
2007.9
Publication Date (W3CDTF)
2007