Political marketing : a comparative perspective / edited by Darren G. Lilleker and Jennifer Lees-Marshment.

• Material Type: 図書
• ISBN: 0719068703; 9780719068706; 0719068711 (pbk.); 9780719068713 (pbk.)
• Title: Political marketing : a comparative perspective / edited by Darren G. Lilleker and Jennifer Lees-Marshment.
• Author Heading: Lilleker, Darren G ( 01226870 )Authorities; Lees-Marshment, Jennifer.
• Publication, Distribution, etc.: Manchester : Manchester University Press; New York : Manchester University Press
• Publication Date: c2005.
• Publication Date (W3CDTF): 2005
• Extent: xvii, 230 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Campaign management -- Congresses.; Political campaigns -- Congresses.; Marketing -- Congresses.; Politieke communicatie.; Verkiezingscampagnes.; Campagnes électorales -- Gestion -- Congrès.; Marketing politique -- Congrès.; Marketing -- Congrès.; Political marketing.
• LCC: JF2112.C3
• DDC: 324.7
• NDLC: A251
• Note (General): Based on a conference held at the University of Aberdeen in 2002.; Related URL: Table of contents only http: //www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: A251-B55
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009208276; http://id.ndl.go.jp/bib/000009208276
• LC Control Number: 2005282341; https://lccn.loc.gov/2005282341
• OCLC No.: 57485813; https://www.worldcat.org/oclc/57485813
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction : rethinking political party behaviour / Darren G. Lilleker and Jennifer Lees-MarshmentPolitical marketing in the UK : a positive start b...