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図書

マーケティング・リサーチの実践教科書 (実務入門)

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マーケティング・リサーチの実践教科書

(実務入門)

Call No. (NDL)
DH413-J16
Bibliographic ID of National Diet Library
000009336221
Material type
図書
Author
上野啓子 著
Publisher
日本能率協会マネジメントセンター
Publication date
2008.4
Material Format
Paper
Capacity, size, etc.
196p ; 21cm
NDC
675.2
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Table of Contents

Provided by:国立国会図書館Link to Help Page
  • 目次

  • はじめに~リサーチをめぐる環境の変化~/ 003

  • 序章 マーケティング・リサーチとは

  • リサーチは何のためにあるのか

  • 「半信半疑」を「確信」に変える/ 012

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Paper

Material Type
図書
ISBN
978-4-8207-4505-1
Title Transcription
マーケティング リサーチ ノ ジッセン キョウカショ
Author/Editor
上野啓子 著
Series Title
Author Heading
上野, 啓子 ウエノ, ケイコ ( 00965240 )Authorities
Publication Date
2008.4
Publication Date (W3CDTF)
2008