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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-88497-108-3
- Title Transcription
- センリャクテキ マーケティング コミュニケーション : IMC ノ リロン ト ジッサイ
- Author/Editor
- ジョン R.ロシター, スティーブン・ベルマン 著岸志津江 監訳東急エージェンシーマーコム研究会 訳
- Author Heading
- 岸, 志津江, 1951- キシ, シズエ, 1951- ( 00221010 )Authorities東急エージェンシー トウキュウ エージェンシー ( 00306534 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2009.4
- Publication Date (W3CDTF)
- 2009
- Extent
- 488p