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マス広告が効かない時代の「戦略PR」の仕掛け方 (PHPビジネス新書 ; 098)

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マス広告が効かない時代の「戦略PR」の仕掛け方

(PHPビジネス新書 ; 098)

Call No. (NDL)
DH428-J80
Bibliographic ID of National Diet Library
000010272242
Material type
図書
Author
玉木剛 著
Publisher
PHP研究所
Publication date
2009.7
Material Format
Paper
Capacity, size, etc.
221p ; 18cm
NDC
674
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Notes on use

Note (General):

背・表紙のタイトル: 「戦略PR」の仕掛け方並列シリーズ名: PHP business shinsho

Detailed bibliographic record

Summary, etc.:

「従来の広告が効かない!」そんな悲鳴が現場に溢れている。その真因は何か? そして、そんな時代にこそ効く「戦略PR」とは?(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-569-70993-2
Title Transcription
マス コウコク ガ キカナイ ジダイ ノ センリャク PR ノ シカケカタ
Author/Editor
玉木剛 著
Author Heading
玉木, 剛, 1976- タマキ, ツヨシ, 1976- ( 00855218 )Authorities
Publication, Distribution, etc.
Publication Date
2009.7
Publication Date (W3CDTF)
2009