メディア・マーケティング進化論 : マーケティングROIを向上させるために

(PHP business hardcover)

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Summary, etc.：: グーグルの躍進、ネットメディアの広がり――。広告をめぐって大きな変化が起きている。メディアマーケティングの新しいあり方を考察(Provided by: 出版情報登録センター（JPRO）)

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Material Type: 図書
ISBN: 978-4-569-77312-4
Title: メディア・マーケティング進化論 : マーケティングROIを向上させるために
Title Transcription: メディアマーケティングシンカロン : マーケティング ROI オコウジョウサセルタメニ
Author/Editor: 岸本義之著
Series Title: PHP business hardcover
Author Heading: 岸本, 義之, 1963- キシモト, ヨシユキ, 1963- ( 00828943 )Authorities
Publication, Distribution, etc.: 東京 : PHP研究所
Publication Date: 2009.10
Publication Date (W3CDTF): 2009
Extent: 237p
Size: 22cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: マーケティングマーケティング ( 00567413 )Authorities
広告コウコク ( 00566302 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Note (Bibliography): 文献あり索引あり
Price: 2500円
Holding library: 国立国会図書館
Call No.: DH411-J252
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000010562381
http://id.ndl.go.jp/bib/000010562381
National Bibliography No. (JPNO): 21657583
NS-MARC No.: 103085600
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 112