Testimonial advertising in the American marketplace : emulation, identity, community / edited by Marlis Schweitzer and Marina Moskowitz.

• Material Type: 図書
• ISBN: 0230615600; 9780230615601
• Title: Testimonial advertising in the American marketplace : emulation, identity, community / edited by Marlis Schweitzer and Marina Moskowitz.
• Edition: 1st ed.
• Author Heading: Schweitzer, Marlis.; Moskowitz, Marina, 1968-
• Publication, Distribution, etc.: New York : Palgrave Macmillan
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: viii, 240 p. : ill. ; 22 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising -- United States -- History.; Advertising -- United States -- Psychological aspects.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (General): Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0913/2009021748-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0913/2009021748-d.html.; Related URL: Table of contents only http: //www.loc.gov/catdir/enhancements/fy0913/2009021748-t.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B53
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010718071; http://id.ndl.go.jp/bib/000010718071
• LC Control Number: 2009021748; https://lccn.loc.gov/2009021748
• OCLC No.: 369141623; https://www.worldcat.org/oclc/369141623
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

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