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戦略的ブランド・マネジメント

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戦略的ブランド・マネジメント

Call No. (NDL)
DH411-J325
Bibliographic ID of National Diet Library
000010835545
Material type
図書
Author
ケビン・レーン・ケラー 著ほか
Publisher
東急エージェンシー
Publication date
2010.4
Material Format
Paper
Capacity, size, etc.
822p ; 22cm
NDC
675
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Notes on use

Note (General):

『ケラーの戦略的ブランディング』 (2003年刊) の第3版原タイトル: Strategic brand management.3rd ed

Detailed bibliographic record

Summary, etc.:

ブランド構築、測定、管理の指針と最新事例(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-88497-112-0
Title Transcription
センリャクテキ ブランド マネジメント
Author/Editor
ケビン・レーン・ケラー 著
恩藏直人 監訳
バベル 訳
Publication, Distribution, etc.
Publication Date
2010.4
Publication Date (W3CDTF)
2010
Extent
822p