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図書

「日本で2番目に高い山」はなぜ話題にならないのか? : ヒットを生み出す18の「バズの法則」

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「日本で2番目に高い山」はなぜ話題にならないのか? : ヒットを生み出す18の「バズの法則」

Call No. (NDL)
DH411-J397
Bibliographic ID of National Diet Library
000010974726
Material type
図書
Author
杉本和隆 著
Publisher
マガジンハウス
Publication date
2010.8
Material Format
Paper
Capacity, size, etc.
191p ; 19cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

ヒット商品は「話題づくり」から始まるといっても過言ではない。格闘技イベント「PRIDE」の広報を通じて身に付けた"バズPR"という宣伝手法は「話題」を操る新仕事術。バズとは「騒ぎとか、話題」という意味。話題の仕組みがわかると話題のネタをつくる秘訣がわかるのです。(Provided by: 出版情報登...

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Paper

Material Type
図書
ISBN
978-4-8387-2162-7
Title Transcription
ニホン デ 2バンメ ニ タカイ ヤマ ワ ナゼ ワダイ ニ ナラナイノカ : ヒット オ ウミダス 18 ノ バズ ノ ホウソク
Author/Editor
杉本和隆 著
Author Heading
杉本, 和隆 スギモト, カズタカ ( 01209648 )Authorities
Publication, Distribution, etc.
Publication Date
2010.8
Publication Date (W3CDTF)
2010
Extent
191p