図書

もうひとつの広告批評 1(消費者をナメるなよ!編)

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もうひとつの広告批評. 1(消費者をナメるなよ!編)

Call No. (NDL)
DH428-J134
Bibliographic ID of National Diet Library
000011036768
Material type
図書
Author
佐藤雅彦 著
Publisher
鹿砦社
Publication date
2010.5
Material Format
Paper
Capacity, size, etc.
166p ; 21cm
NDC
674
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Detailed bibliographic record

Summary, etc.：

捏造写真がまかりとおるインチキ広告の蔓延、人種差別で商品売り込みに狂奔…。ＣＭをみれば企業の病み具合がわかる。広告を観察して、トヨタやソニーなど代表的企業の病理を探る。(Provided by: サピエ図書館資料検索)

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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-8463-0740-0
Title
もうひとつの広告批評
Title Transcription
モウ ヒトツ ノ コウコク ヒヒョウ
Volume
1(消費者をナメるなよ!編)
Author/Editor
佐藤雅彦 著
Author Heading
佐藤, 雅彦, 1957- サトウ, マサヒコ, 1957- ( 00189917 )Authorities
Publication, Distribution, etc.
東京 : 鹿砦社
Publication Date
2010.5
Publication Date (W3CDTF)
2010