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図書

価値共創時代のブランド戦略 : 脱コモディティ化への挑戦

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価値共創時代のブランド戦略 : 脱コモディティ化への挑戦

Call No. (NDL)
DH411-J527
Bibliographic ID of National Diet Library
000011179593
Material type
図書
Author
青木幸弘 編著
Publisher
ミネルヴァ書房
Publication date
2011.4
Material Format
Paper
Capacity, size, etc.
323p ; 22cm
NDC
675
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Detailed bibliographic record

Contents:

ブランド論の変遷 / 青木幸弘 著ブランド価値創造の基本構図 顧客価値のデザインとブランド構築 / 青木幸弘 著ブランド知識構造の理解 / 徳山美津恵 著...

Summary, etc.:

新しい顧客の形と、ブランドの現在に迫る(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-623-05973-7
Title Transcription
カチ キョウソウ ジダイ ノ ブランド センリャク : ダツ コモディティカ エノ チョウセン
Author/Editor
青木幸弘 編著
Author Heading
青木, 幸弘, 1956- アオキ, ユキヒロ, 1956- ( 00185043 )Authorities
Publication, Distribution, etc.
Publication Date
2011.4
Publication Date (W3CDTF)
2011
Extent
323p