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図書

無料ビジネスの時代 : 消費不況に立ち向かう価格戦略 (ちくま新書 ; 924)

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無料ビジネスの時代 : 消費不況に立ち向かう価格戦略

(ちくま新書 ; 924)

Call No. (NDL)
DH411-J597
Bibliographic ID of National Diet Library
000011273135
Material type
図書
Author
吉本佳生 著
Publisher
筑摩書房
Publication date
2011.9
Material Format
Paper
Capacity, size, etc.
237p ; 18cm
NDC
675
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Notes on use

Note (General):

並列シリーズ名: CHIKUMA SHINSHO

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Table of Contents

Provided by:出版情報登録センター(JPRO)Link to Help Page
  • はじめに/第1章 無料ビジネスとは?ーー2タイプのコーヒー無料から考える/第2章 共同購入型クーポンvs.無料ビジネスーー生き残るのは?/第3章 TDLとUSJのアトラクション無料ーー入場料金値上げとの関係/第4章 予約制約vs.時間制約ーー消費者のどこをまず狙うか?/第5章 ケータイと無料ビジネスーー本質は個人向けファイナンス/第6章 消費不況と無料ーー無料ビジネスが日本経済を救う?/第7章 電子書籍と無料ビジネスーー期待はずれに終わりやすい理由/おわりに

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Paper Digital

Material Type
図書
ISBN
978-4-480-06630-5
Title Transcription
ムリョウ ビジネス ノ ジダイ : ショウヒ フキョウ ニ タチムカウ カカク センリャク
Author/Editor
吉本佳生 著
Author Heading
吉本, 佳生, 1963- ヨシモト, ヨシオ, 1963- ( 00690919 )Authorities
Publication, Distribution, etc.
Publication Date
2011.9
Publication Date (W3CDTF)
2011